As a Paul Mitchell The School of Miami employee & Paul Mitchell Future Professional (student), I have noticed that the students lack what to do as far as branding themselves as a potential hair stylist/makeup artist. Most of the students are fresh out of high school & to them, it is not much of a necessity to brand themselves, when it really is!
I have helped a couple of graduating students get on the board of branding themselves & how to do it properly. So why not make a blog about it right??
With this guide, it is specifically for cosmetology students or makeup students. This guide would be beneficial to you if completed BEFORE graduation is near. Take your cosmetology schooling as a journey & document it along the way with pictures, blogs & vlogs!
Do note that this guide works as long as you are doing it!
Step 1: Participate. Let’s not be basic & blend in with cliques. Have an open mind of new teachings, basic techniques of hair/makeup. You paid to be there & it is your passion so act like it, even if you heard it more than once!
Step 2: Find your niche. You can only find it if you have an open mind to every teaching about hair/makeup; cutting, color, texture, & makeup. Once you start taking guests, be open minded to take any type of service to see exactly what you love most. Never pout at the thought of a guest who may have a long service ahead, remain positive & have fun with it every time. Once you find your niche, feed on it; research different trends, hair stylists, & techniques that can bring out what you love most!
Step 3: Start thinking of your brand. Ask yourself 5 personal questions to develop a business name for yourself:
Step 4: 2 words; SOCIAL MEDIA. Believe it or not, it is important. It is free advertisement for your business! You developed a business name, now search to see if it is available on Instagram & Twitter. You should be posting at least 3 times a day; morning, noon, & night. Postings of your BEST clear, detailed, in great lighting work or beauty tips, or business/beauty quotes, or inspirational work. You can post your personal life to let them know you have a life too but keep it at a minimum.
Make everything the same, your business name should be used in all social outlets:
Step 5: Meaningful business cards. Your school should have some sort of business card for students, however it is more professional to develop your own & it makes you stand out as a stylist rather than a student learning about hair.
Your business cards can not be confusing! It should be an easy way to get a hold of you whichever outlet that they choose. If you make yourself fully accessible (of course during the days & times you are available) than you will most likely get booked. To make cost-friendly business cards, check out vistaprint.com, or zazzle.com.
It needs to include:
Front of card:
Step 6: Inspiration. Search for continued inspiration. You can be inspired from anything! Research past & seasoned hair & makeup artists to get familiar of how this industry is evolving, where it started, & what artists paved the way for you! That is crucial to know.
Comment below your thoughts and/or if it worked for you! :)
Still need help developing your brand, please email me to set an appointment! It would be a pleasure to help!
Till next time!